Ready, Set, Go

The White House celebrated Easter today with the annual Easter Egg Roll that featured a range of celebrities. Among the celebrities rolling eggs and reading to kids was none other than Olympic Athlete Apolo Ohno who has sealed his fame as the American Golden Boy with the government’s approval.

The theme for the Easter Egg Roll this year was “Ready, Set, Go” a perfect fit for the Olympic gold medalist. With the Olympics close to two months behind us, Ohno has continued to ride on his wave of success. He has once more proved his staying power as he connected with a new audience of children and their parents.

Ohno has transformed himself from an athlete to a brand with appeal that now reaches all ages. Within the sports world he dominates his field of Speed Skating but has learned to endorse himself to a wider audience. ABC’s “Dancing With The Stars” was a launching point for Ohno and he has never looked back.

Ohno has mastered the use of social media and through his facebook and twitter pages has put his daily life out there for the fans to see. He consistently updates both pages but never to the point of annoyance. Some celebrities have been known to take twitter to the extreme with constant updates about nothing. Ohno gives what his fans want: interesting moments with the athlete they admire.

With his social media skills combined to his charismatic appeal, Ohno has become a house hold name. He has really learned what is the best way to promote his character and sell himself as a brand. Often in interviews, he can come off rehearsed and the Easter Egg Roll allowed him to be more natural and genuine. Ohno has made himself into a commodity that even the President wants.